Floral Shop Marketing - Advertising Ideas for Florists

As a local floral shop owner, it's important to connect with residents and fellow business owners in your area. Residents and businesses rely on local floral shops for flowers for weddings and funerals, networking and charity events, as well as to celebrate anniversaries and popular holidays such as Valentine's Day.
Running a floral business can be enjoyable and rewarding, but also has its challenges. The floral market can be very competitive, and florists need to continually be alert to ways to make their business stand out among the competition. Marketing ideas that put your flowers in front of your target consumers can yield good results for your floral shop. Weddings and Special Events
If you create floral designs for weddings and events, connect with other professionals, such as event planners, photographers and venue managers. Many of these business owners will be willing to let you leave business cards or brochures to pass on to their customers, especially if you will agree to do the same for them.
Consider investing in a booth at your local bridal show. Create sample bouquets and be sure to take plenty of brochures and business cards. You can also place an ad in local bridal magazines, which are typically distributed free to brides who visit wedding dress boutiques, bakeries and other wedding-related retailers.
Distribute Flyers and Brochures
Create a brochure offering weekly delivery of fresh floral arrangements to corporate offices and hotels.
Flower Stands
A street corner flower stand is a good way to draw attention to your business just before peak floral-purchasing seasons, such as Valentine’s Day and Mother’s Day. Include a discount coupon for the upcoming holiday with every flower or bouquet purchased. Check with city hall for permits and regulations before setting up your stand.
Donating Flowers to Community Events
Sponsor a local business event by providing flowers, or donate flowers to a charity event to help market your floral shop. These events will help put your business name and logo in front of potential clients through signage. You'll also get an opportunity to showcase your design talent with centerpieces and other floral decor you create for the event.
Advertise Online
Create a simple website with photo galleries that showcase a variety of your designs. Print your web address on your business cards and marketing materials so customers can browse your online portfolio to get an idea of the designs you can create. You can also list your company in several free online business directories. Many of these directories will include a map of your location and allow you to upload photos.
Be Creative
There are several other innovative tactics to grow his floral business, including email marketing, giving corporate clients free mouse pads imprinted with a floral arrangement and his company’s contact information, in addition to distributing a DVD showcasing the company’s best designs.
Eagle-Link Flowers Exports Flowers of Premium Quality to Our Clients Worldwide. Fresh cut flower like Roses, Spray Roses, Carnation, Chrysanthemum, Lilies & Fillers; for Major Floral Outlets, Supermarkets, Wholesale Markets like Auctions, Florists and Flower Shops, weddings and Events Planners, Resorts and Individual Customers