Flower Auction
A Flower Auction is an international trading platform for plants and flowers where growers bring their produce and sell to the highest bidder. The alternative is buying fresh flowers direct from the growers
Some examples are: Aalsmeer Flower Auction in Holland, Multiflora in south Africa, Flowerbuyer online auction in the USA, Christensen's flower auction in Australia, FloraMax specialist flower auction New Zealand, United Flower Growers Co-operative Association In western Canada etc
How To Buy in an auction - Buying On The Clock
The price on the clock is set by the auctioneer on a high price which rotates lower. The buyer who presses his button first, stops the clock on the price he intends to pay and communicates with the auctioneer on the quantity of containers he wishes to purchase.
Most auctions are set up as a Dutch auction system
A Dutch auction is a type of auction in which the auctioneer begins with a high asking price which is lowered until some participant is willing to accept the auctioneer's price, or a predetermined reserve price (the seller's minimum acceptable price) is reached. The winning participant pays the last announced price. This is also known as a clock auction or an open-outcry descending-price auction.
Benefits
Many products in one place
Quality inspection
Free access to statistical data, such as product availability and prices so you can better plan your intake or farming
Drawbacks
Capital intense, you have to make an initial deposit and be buying from it
Unstable price which start with high price in the clock
To the grower
All consigned products are auctioned a minimum of three times. If your products are not sold after the third auction, one or more of the followings may happens:
1. The auctioneer may try to sell them off after the auction for the best price possible
2. You may have them returned to you at your own expense
3. You may have them destroyed
Examples of Auctions
Multiflora
Multiflora is located just south of Johannesburg. This 50 000 sq m, roofed, specialised flower auction space sees some 300 million flower stems a year
It has 600 flower growers on its books, Multiflora is the largest flower auction house in Africa with a staff of 144 people
At least 80% of the flowers on auction at Multiflora are grown within 300km of Johannesburg. The rest come from the Cape, Natal and the northern regions of the country, as well as from as far afield as Kenya, Zimbabwe and other African countries.
Aalsmeer Flower Auction (Bloemenveiling Aalsmeer)
Located in Aalsmeer, the Netherlands.
It is the largest flower auction in the world. The auction building of the flower auction in Aalsmeer is the largest building by footprint in the world, covering 990,000 m² (10.6 million sq ft; 243 acres).[1] Flowers from all over the world (Europe, Ecuador, Colombia, Ethiopia, Kenya, etc.) are traded on a daily basis at the Aalsmeer facilities. Around 20 million flowers are sold daily with a 15% increase around special days such as Valentine's Day and Mother's Day. Their flowers are subjected to around 30 checks so that they can be graded on a scale (A1, A2 and B).
On January 1, 2008 the auction merged with their biggest competitor FloraHolland.
FlowerBuyer.comLaunching the first North American online auction-based flower-buying site, Flowerbuyer became operational in 1997 with this new innovative approach. Now, Flowerbuyer has several thousand customers, an impeccable reputation and over 400 flower growers to choose from in over 5 countries.
North America's #1 online flower auction
Online auctions are held every Monday, Wednesday and Friday
In 2013, Flowerbuyer was acquired by Teleflora. Teleflora is a member of the privately-held Roll Global family of brands and is a leading floral service provider with the largest network of member florists.
Direct From Growers – Eagle-Link Flowers
Eagle-Link Flowers sells fresh flowers direct from the growers to strengthen the relationship between grower, exporter and customer and, where possible, offer superior and tailor-made service. Customers now have the option to buy directly from the source, i.e. the grower. This translates into even fresher flowers at even better prices!
Every grower involved is a top-rate grower with excellent quality flowers. Each and every one of them was selected by Eagle-Link Flowers because they deliver consistent quality, an essential advantage for all parties involved.
Advantages
you can profit from logistical and quality advantages
Quality advantages:
• You order directly from the grower – your guarantee of consistent quality and freshness.
• Flowers are 1 day fresher than when bought through the clock.
• The grower guarantees excellent quality and claims are accepted within 48 hours of delivery with photographic evidence.
Logistical advantages:
• Prices are fixed, i.e. no more surprises at the clock.
• Specific customer requirements can be met.
• Fixed longer-term prices are also possible (in consultation with the grower).
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