When
it comes to networking, there’s still no substitute for face to face meetings.
Trade fairs; Come find Eagle-Link Flowers to network and forge good business relationships.
Trade fairs; Come find Eagle-Link Flowers to network and forge good business relationships.
Cut Flower Exhibitions - 2014
The Benefits of Attending a Trade Show
One of the methods we use to get in
front of our customers and have some one-on-one time is attending trade shows.
For Eagle-Link Flowers, as exhibitors, trade shows
are extremely valuable, but these events are equally as valuable for you, the
attendees.
Exhibitions are open to a large and sometimes diverse range of audiences (usually the general public). This provides you with a perfect platform to promote your product or service to a broader group that may have little or no knowledge of your products and services.
Trade shows are generally targeted at an industry and people involved or interested in that industry. Exhibiting at a trade show can be a great way to advertise to a target market and create brand awareness.
Exhibitions are open to a large and sometimes diverse range of audiences (usually the general public). This provides you with a perfect platform to promote your product or service to a broader group that may have little or no knowledge of your products and services.
Trade shows are generally targeted at an industry and people involved or interested in that industry. Exhibiting at a trade show can be a great way to advertise to a target market and create brand awareness.
Deciding
to attend
You might find attending trade shows
is worthwhile if you have:
- enough funds to cover attendance, display and other associated costs
- worked out how many prospects and clients you'll need to obtain to generate a return on your investment
- visited a trade show at which you're contemplating exhibiting and you're confident that a suitable number of contacts attend
- worked out a way to capture people's attention
- sufficient product literature.
Choosing the wrong trade show to exhibit your business's products or services can result in displaying to the wrong audience. Poor promotion can mean the costs of attending the trade show outweigh any revenue you gain.
INTERNATIONAL TRADE FAIRS 2014.
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competition
on trade fair
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Trade shows present an environment
in which vendors compete for your business. As you walk around, you can
immediately compare numerous companies’ products, prices, and services. These
are also good places for you to discover new companies. Often, customers attend
shows with very little knowledge of who sells the type of products they are
looking for. By attending a trade show, they can figure out which companies
sell what they are looking for, and which solution is the best for them, all in
just one day.
networking
|
When it comes to networking, there’s
still no substitute for face to face meetings.
Here are my tips to get the most out of networking:
Here are my tips to get the most out of networking:
- Get people to talk about themselves first so you know how to frame what you say about your business to suit them.
- Always have business cards and lots of them.
- Follow up with personalised emails where appropriate but do not spam.
- Use case studies and refer to real customers. Give context to your work. It makes it much more memorable.
One of the main benefits of
attending a trade show is consolidating that purchasing process down from a
timeline of weeks to a single day
As part of Eagle-Link Flowers' marketing strategy; Cut Flower Exhibitions are an avenue to increase productivity or boost efficiency; find solutions to our challenges; reduce costs; seek inspiration or new ideas; develop international contacts; improve industry knowledge and discover the latest innovations/trends; meet experts or improve sales
As part of Eagle-Link Flowers' marketing strategy; Cut Flower Exhibitions are an avenue to increase productivity or boost efficiency; find solutions to our challenges; reduce costs; seek inspiration or new ideas; develop international contacts; improve industry knowledge and discover the latest innovations/trends; meet experts or improve sales
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